IT ALL BEGAN DURING THE BELLE EPOQUE IN GENOA, SESTRI PONENTE

A family story

The Fabbrizii story began in Genoa and has spanned generations, preserved in family memories for over a century. In 2020, during some renovations on an old family home, Laura, Giovanni Fabbrizii's granddaughter, and her husband Giorgio discovered an old notebook preserved inside a cookie tin.

Among those pages, the original recipe for the amaro produced by his great-grandfather in the late 19th century, forgotten for decades, resurfaces. From that discovery, the desire to revive the family liqueur factory was born, recovering not only a historic formula, but a legacy of tradition, territory, and Genoese culture.

Thus, an interrupted story resumes its course.

GIOVANNI FABBRIZII

At the end of the 19th century, Giovanni Fabbrizii opened his own artisanal liqueur shop in Sestri Ponente, then one of the most dynamic production and commercial centers of Genoa.

The workshop, flanked by a café, quickly became a meeting place for travelers, merchants, and prominent figures of the time. Its preparations are made from infusing herbs, roots, and citrus fruits, selected using artisanal methods that emphasize balance, quality ingredients, and natural aromas.

Amaro Fabbrizii soon became one of the city's most popular products.

The Genoa Prize, 1906

In 1906, during the International Exposition of Genoa, Amaro Fabbrizii received the Double Gold Medal , an award that officially recognized the quality of the liqueur company. This award testified to Genoese production excellence during a period of great international openness and industrial innovation.

Letters testifying to quality

The Belle Époque and the Routes of the Genoese Transatlantic Liners

At the beginning of the twentieth century, Genoa was one of Europe's main gateways to the world. From its port, ocean liners departed for the Americas, carrying Italian people, ideas, and products overseas.

In this cosmopolitan setting, Genoese liqueurs accompany travel and reflect the identity of a city deeply connected to international trade routes. Fabbrizii was born with this very spirit: local in origin, international in vision.

Silence and Rediscovery

After Giovanni Fabbrizii's death after World War II, production ceased, and the distillery slowly faded into the city's historical memory. For decades, the recipe seemed lost, until a rediscovery in 2020 brought a forgotten tradition back to light. In 2021, the Fabbrizii distillery officially reopened, reviving the original recipe and historic production method. Even today, production continues to adhere to tradition: cold infusion of herbs and roots, no distillation, and no artificial flavors or colorings.

Tradition and contemporary research meet to give new voice to a family and territorial heritage.

From the Port of Genoa to the World

The new Fabbrizii generation is bringing amaro back to international markets, ideally resuming the journey that began over a century ago. In 2025, in London, Amaro Fabbrizii Riserva was named Best Bitter in the World at the World Liqueur Awards.

In the same year, Rusagni Riserva Gin won a Double Gold Medal in New York , confirming the distillery's international reputation. Today, Fabbrizii continues its journey between tradition and innovation, maintaining a deep connection with Genoa and its history.

A Bitter Rediscovery

Fabbrizii is not just a liqueur.

It is a recovered history, a tradition brought back to light and a journey that continues through time.

A bitter discovery.
Ready to set sail from Genoa towards the world.